Our Story

Our founder, Elina Sofia Wang, struggled with stomach ulcers throughout her teenage years, sparking a wellness journey in her early twenties. She shifted her dietary choices to whole foods and healthier alternatives and also made switches with her beauty routine, opting for clean skincare. Through these lifestyle changes, she encountered a gap in the market—a lack of skincare with both clean, effective formulas and a focus on healthier ingredients.

With nearly a decade of experience in the beauty industry working for her family business, Elina established her brand with a clear mission. She aspires to create sustainably-made skincare featuring non-toxic ingredients, with vegan and cruelty-free formulations, all inspired by the foods & beverages that aided her in her wellness journey. 

Our Timeline

Swipe through time at ESW Beauty
The Idea Was Born

The Idea Was Born

After embarking on a wellness journey, our founder Elina decided to combine her two passions, skincare and better-for-you foods & beverages, sparking the creation of ESW Beauty
Our First Product Launch

Our First Product Launch

In November of 2019, our Raw Juice Sheet Mask line was born. With her years of work experience in the beauty industry and her passion for clean skincare & healthy living, she was able to launch her first line inspired by a five day juice cleanse.
Dream Retailer Launch

Dream Retailer Launch

By July of 2021, our Raw Juice Cleanse Sheet Masks were in Whole Foods Markets across the country, Elina's dream retailer. Now you can conveniently shop your healthy foods and skincare in the same store.
Our Second Product Line

Our Second Product Line

From 2021-2022 we introduced the launches of our soothing tea inspired facial tools and Plant-Based Milk Sheet Mask line where we also included a big update of certifying all ESW Beauty sheet masks for composting
Expanding Our Product Lineup

Expanding Our Product Lineup

We expanded our product lineup with the launch of our first ever lip treatment line inspired by healthy smoothies and are continuing to grow our product assortment
Now In 6000+ Stores Nationwide

Now In 6000+ Stores Nationwide

We are excited to share, you can now find ESW Beauty products conveniently in your local area from retailers like Eataly, Barnes & Noble, World Market, and more! We are in over 6000 retailers small and large

Our Core Values

Beyond growing ESW Beauty, Elina has consistently aimed to empower other women in realizing their aspirations and becoming their best selves. 

Having personally confronted the challenges of being a young female entrepreneur, Elina is dedicated to supporting and empowering girls on their journey to achieving their dreams.

Why We Empower

ESW Beauty is a women-founded company and one where about 70% of our team is female. We are very passionate and strongly believe in empowering and supporting all women, no matter their adversities.

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